Apple has launched their latest devices the iPhone XR, iPhone XS, and iPhone XS Max at its event in Cupertino, alongside the Apple Watch Series 4 on yesterday(12th September 2018).
However, what’s interesting is that Apple has decided to stop selling the iPhone SE, iPhone 6s, and the iPhone X in the US. The three devices are not listed on the Apple Store anymore, and have been discontinued. While the iPhone SE and iPhone 6s family’s discontinuations are understandable, given their age, the iPhone X discontinuation is possibly due to the three new models with almost the same design and price range, making last year’s anniversary device redundant.
Why iPhone X in discontinue list?
Every year, after its annual iPhone event, Apple discontinues old generation phones, and drops the prices of last-gen phones. It dropped the prices of the iPhone 7, and iPhone 8 series, but has decided to discontinue the iPhone X altogether.
The iPhone X may not have sold in volume, but it did reportedly generate a considerable amount of revenue for Apple, given its high ASP. Of course, the iPhone X discontinuation doesn’t come entirely as a surprise, with several analysts predicting this turn of events as far back as January this year, citing supply chain issues.
In the US, the new iPhone XS has the same starting price as the iPhone X at launch. Customers would opt for the latest device with all the internal upgrades, and reducing the price of the iPhone X would hit Apple’s profit margins as well, as the component prices likely may not have dropped that much. Therefore, it makes a lot of sense for Apple to stop selling the iPhone X altogether.
Latest price list of old & new iPhone devices
iPhone 7 price has been dropped to start at $449, and the iPhone 7 Plus is now priced starting at $569. The iPhone 8 is now priced starting at $599, and the iPhone 8 Plus is now priced starting at $699.
In the US, the 64GB variant of the iPhone XR has been priced at $749, the 128GB variant has been priced at $799, and the 256GB variant has been priced at $899.
The iPhone XS in the US comes with a price tag of $999 for the 64GB variant, $1,149 for the 256GB variant, and $1,349 for 512GB.
The iPhone XS Max has a starting price of $1,099 for the 64GB variant, $1,249 for the 256GB variant, and $1,449 for the 512GB variant.
Distribution of new iPhone devices
The iPhone XR will be available for pre-orders starting October 19, while its shipments will begin from October 26 in over 50 countries and territories. The iPhone XS and iPhone XS Max will go up for pre-orders September 14, and ships from September 21 for the first wave of launch countries.